Website Assessments, Audits, & Evaluations

We've found that a lot of times people who are in the process of designing and developing their websites need help and feedback that goes beyond the help that you find in forums and message boards. These services are aimed particularly at addressing those needs. We'll work one-on-one with you  to get you the help you need to get your site to where you want it to be whether it's first foray in to building a website, or you're an experienced designer needing a fresh set of eyes and help to reach the next level.

Website Assessment & Usability Report

Get an honest assessment of your website so that you can make quantifiable improvements to your site's performance. Our website assessment and usability report gives a solid, detailed review of your site and provides actionable recommendations on improvements that can be made to fine-tune your existing site, and solid foundation if you're considering redesigning your site. If your site hasn't changed much over the last few years, you could be missing out on a whole host of new technologies and practices that could significantly improve your site's overall performance - why re-design if you don't know where ALL the issues are with your current site? Eliminate the guesswork regarding content, structure and approach by starting your evaluation process with this report!

This report will cover:

  • User-Friendliness - Site architecture and internal navigation
  • Design Aesthetics - Page layout and overall site design
  • Code Validation and Semantic Practices
  • Branding & Identity
  • Interactivity - Conversion path (i.e. the “sales funnel”)
  • Content - Other credibility factors that can affect sales or lead generation
  • Keyword research

EVALUATION TESTING & ANALYSIS - AUDIT

For a more thorough and detailed analysis we are also offering this website audit. This is a much more detailed written analysis covering every page in your site with recommendations on areas to make improvements. Includes 1 hour of consultation time to discuss direction for future plans and any questions. In addition to the areas covered in the website assessment report this report is based on the following additional criteria:

  • Design Aesthetics
    • User-Friendliness/Ease of Use
    • Branding & Identity
    • Graphics
    • Aesthetic Appeal & Color Usage
  • Coding/Technology
    • Semantic Web practices
    • Page-load times
    • Does everything on the site work—forms, databases, animations?
  • Content analysis
    • Is your site easily readable?
    • Is your site 508/ADA compatible?
    • Quality copywriting and engaging content
    • Engaging visitors to act
    • Navigation
    • Do users feel comfortable on your site, or do they easily get lost and confused?
    • Can your visitors easily find the information they need? Can they complete their task?
  • Search Engine Friendliness
    • Proper use of internal SEO practices
    • Proper use of external SEO practices
    • How does your site rank in search engines like Google and Yahoo?
  • Does your site help you achieve your business goals?
    • Conversion rate analysis
    • Ease of use and engagement for existing and potential clients
    • Business plan website comparison & matching
  • Interactivity
    • Can your clients and potential customers interact with your business through your site? 
    • Can they purchase your product or service through your site?
    • Intuitive use of tools (newsletter sign-up, etc)
  • Social Media Techonology
    • Blog
    • Forums
    • External site Social Media (Facebooks link, Twitter, LinkedIn)