PPC and CPC ads with Google - When it Works and When it Doesn't | 013

Struggling with SEO (search engine optimization) is a problem for every webmaster and website owner. Sometimes, the thought is, "why don't we just buy the traffic?" There is definitely a time and place for paid placement, PPC and other traffic generating marketing efforts, but just because you're investing to get the traffic to your site via Google PPC, Facebook PPC, or any other cost-per-click opportunity it doesn't mean that this is going to be good traffic, or traffic that converts.

In this episode this is the main point of discussion. When is it a good time to use PPC? Why are your pay-per-click efforts not doing anything but cost you money? I'm no expert or guru when it comes to PPC but I've been a part of enough of these campaigns to learn a little bit about what works and what doesn't work, so I invite you to check this podcast out and learn about the potential benefits and perils of advertising with Google.

News Items Covered in This Episode

This Week's Question

"I have a new ecommerce site, but i'm struggling with getting traffic. We are completely internet-based, and I'm not sure what to do...."

Mentioned During the Show

Targets for keywords - whether by organic SEO, or by CPC or other premium ad strategies - always come down to four things:

Relvancy - your site and content must be relevant to your keyword
Traffic - there must be acceptable levels of traffic for a given keyword phrase
Competition - there must be acceptable levels of competition for a particular keyword
Commerciality -  there must be acceptable opportunity for the keyword to convert to real income

 Image by the Library of Congress