Media

What Goes in to Good Design? | 024

Have you thought through all that goes in to good design? There are several good rules to live by, you don't want visual aspects to be distracting, you don't want to have so much going on that your message is lost in translation among several other solid principles to live by.

But this time we're going to go a little deeper than normal and go over Deiter Rams' 10 principles of good design and how they relate to what your building. There is some deep stuff here, so make sure you download and listen to the podcast...

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Niche Site Challenge - Researching Topics and Keyword Research | 023

The Challenge is afoot! We're off and running now in our Niche Site Challenge and it's time to dig in and get to work. Here is where we start putting all the pieces together to make this thing happen!

In this episode we talk about issues surrounding uncovering topics and how to do our keyword research for our topics. If we are going to start a website that attracts the kind of audience that we want, we have to do the hard work up front so that we can reap the rewards later.

Remember, even if it gets tough for you while you're...

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Kicking Off 2013 and the Niche Site Challenge Introduction | 022

As the calendar flips to another new year, it's time to get things in order and start working on the goals we've set for the year. I posted what's on the agenda for Orracle Media, and getting the podcast moving again is one of the top things!

The biggest thing that's happening in this first part of the new year is the Niche Site Challenge. This show is kind of the kick-off before the kick-off which will actually be next week,...

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Website Basics Series - SEO and Keyword Research | 21

When it comes to Website Basics, getting started on the right foot with SEO and Keyword research is key. There is a bit of art to go along with the science of search engine optimization, and if you're just getting started with your site, learning how to do it right is the way to go.

This episode covers getting started with SEO and Keyword research and doing it right. When it comes to search engine optimization, and being able to rank well your keyword needs to match up with these "...

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Website Basics Series - Creating Content & Integrating Social Media | 020

Creating content for your website is probably the most difficult thing that I come across when people are creating new websites. Sure, some people are wordsmiths, but for the rest of us, getting things right can be challenging. 

This episode covers some ideas about creating content from a number of different professional aspects - doctors, consultants, dentists, contractors, retailers among others.

A couple great sources for filling out everything in your site are your business plan, and building lists. I've got a couple different posts on creating content...

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Website Basics - Choosing Your Hosting & CMS | 19

How do you choose your website hosting and content management system? Because someone recommended it to you, most likely, and that would be a good place to start. But how do you know if the recommended host or CMS is going to be best for your situation?

I've seen this happen more than once, and while Wordpress is almost always a great solution, there are times that you may need something else. That's what today's episode is all about.

I've officially switched the name of the podcast to the Orracle Media podcast. Now I just need to redo...

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Website Basics Series - How to Pick Your Domain Name | 18

There are a couple different approaches to choosing a domain name, but there are also a few things that you should always do. Always try to get your business name, always get your children's names, always get the TLD variants like .net, and .us. You may not ever use some of them, but it's only around $10 a year, and you're better off having them then not.

This podcast covers several strategies and things to think about when it comes to choosing a domain name for your website.

News Items Covered in this Podcast

Learning How to "Make" the Internet

The news...

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Why You Need a Website & Why It Needs To Be Awesome | 017

Recently I ran in to a business owner here locally in Tallahassee and they were struggling to make things happen in their business. Having seen drops in sales and traffic they were in a bad place and in a place they didn't want to be.

We got to talking about websites, e-commerce, and I was shocked to find out that they didn't ahve any web presence at all. Nothing. Zilch. Nada. I know - I coudn't believe it either! But it was true. What's even worse is they weren't able to see the opportunities they were missing. I gave them my card, hoping...

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How Easy Is It to Build a Website? | 016

It's a simple question, right? After all, if you've seen the advertisements by various different companies talking about how easy it is to build your website in "just minutes" you'd think that it's a snap. 

In some ways you would be right, but in other ways, you'd be way wrong. That's the main topic of today's episode of the podcast.

The old adage holds true:

We offer three kinds of service: Cheap, Good, FAST -  you can pick any two.

GOOD service, CHEAP, won't be FAST
GOOD service, FAST won't be CHEAP
FAST service CHEAP won't be GOOD...

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Ecommerce, Abandoned Carts, Social Media and Wordpress | 015

In this latest episode of the Orracle Media/My Website Workshop Podcast, we cover all kinds of things.

I cover the importance of owning your listing on Yelp and Foursquare both create new and unique opportunities for brick-and-mortar stores that you will definitely want to take advantage of. Lots of brick-and-mortar establishments are doing very cool things with these location-based social platforms and you need to make sure you business is making the best use of them.

Do you know why people abandon their shopping carts on your ecommerce website? Have you asked? Abandoned...

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